THE ARCHITECTS
OF EXPERIENCE

Scroll

We are experts in Sports and Cultural building design

WOO architects helps Major Event, Resort and Venue owners, all over the world, to create and deliver innovatively designed buildings, spaces and experiences. Be they Sports stadia, temporary Event structures, Resort masterplans, Theatres or Entertainment venues.

All are sustainably designed to enhance user experience and maximise owner ROI.

See our full capabilities
feature-icon

Strategy

We begin our work by consulting with all stakeholders to identify creative and commercial objectives and to define the strategic approach that the project must adopt to be successful

feature-icon

Design

Guided by strategic objectives we design to inspire – Great Performances, Premium Experiences and Lasting Memories whilst ensuring every project embraces its context and is shaped by it’s environment

feature-icon

Delivery

We collaborate with clients, partners and suppliers to ensure the design intent is realised and the high quality project delivered is viable, sustainable commercially focused and accountable

Core Services

feature-icon
Masterplanning

WOO’s expertise in developing sporting and cultural masterplans includes the London Olympics Park, Event and Expo masterplans, and sports programming for major masterplans both in the UK and Middle East.

feature-icon
Architecture

Our architecture is thoughtful and considered with a focus on the end user. We work collaboratively with our clients and partners to develop and innovate in our approach to the way we design and deliver projects.

feature-icon
Overlay

WOO’s knowledge in the design and planning of event overlay is unrivalled. Our experience at major events such as Olympic Games, FIFA/UEFA tournaments, and Rugby/Cricket World Cups ranges from early-stage feasibility through to detailed event operations and construction.

Specialist Sectors & services

International Sports

The international sports and leisure sector requires specialist skill and experience to deliver a varied range of projects. From, on one side, full architectural design of new stadia, leisure centres, swimming pools and additions to existing buildings to full masterplanning, event overlay and design and production of temporary structures at some of the world’s most prestigious major events.

WOO’s eclectic team of Architects, Designers, Project managers and Strategic Partners provide a unique blend of experience, expertise and delivery capability that is second to none in this highly specialised area of architecture.

International Culture

No less specialised or international than our sports sector, the world of culture and entertainment is equally varied taking in theatres, museums, World Expos, arts festivals, destination resorts, film studios, theme parks and entertainment venues.

Creativity to match the creative arts is a forte of WOO but always rooted in the disciplines of sound architectural practice and delivered expertly via our strategic partnership group.
On major experiential projects WOO is proud to partner with US design firm – Thinkwell Group, with it’s Global footprint and a rich history of delivering unique experiences at some of the World’s most iconic visitor attractions.

Specialist Sectors & services

International Sports

The international sports and leisure sector requires specialist skill and experience to deliver a varied range of projects. From, on one side, full architectural design of new stadia, leisure centres, swimming pools and additions to existing buildings to full masterplanning, event overlay and design and production of temporary structures at some of the world’s most prestigious major events.

WOO’s eclectic team of Architects, Designers, Project managers and Strategic Partners provide a unique blend of experience, expertise and delivery capability that is second to none in this highly specialised area of architecture.

International Culture

No less specialised or international than our sports sector, the world of culture and entertainment is equally varied taking in theatres, museums, World Expos, arts festivals, destination resorts, film studios, theme parks and entertainment venues.

Creativity to match the creative arts is a forte of WOO but always rooted in the disciplines of sound architectural practice and delivered expertly via our strategic partnership group.
On major experiential projects WOO is proud to partner with US design firm – Thinkwell Group, with it’s Global footprint and a rich history of delivering unique experiences at some of the World’s most iconic visitor attractions.

Our Work

WOO brings a unique blend of design experience to the creation of
compelling user centric experiences. A selection of our work is featured here.

Project Highlights

testi-image

The England Performance Team set WOO a challenging brief to re-define the Wembley Changing Rooms to create a competitive edge for the performance of the England teams. This was in addition to supporting Wembley Stadium’s vision of being the world’s greatest and most iconic stadium.

We developed an exceptional working relationship with WOO, which continued throughout the project. Through a series of collaborative workshops, we were impressed by WOO’s ability to create a design that responded to the requirements of our brief.

The space that has been provided has exceeded the challenge set by the England team, the coaches, the physio and medical staff and our support staff, and it has been delivered within a demanding timescale and budget.

Dave Reddin
Head of Team Strategy & Performance - The Football Association
testi-image

WOO has worked on several projects at Edgbaston as we have moved through various stages of development. I always think of the WOO team as creative, highly professional, understanding and willing to make things happen.

Collaboration is highly important to us and WOO demonstrates this consistently. It has led to extremely successful delivery of projects in the recent past and we are really excited to be working with WOO architects now as we press on with the latest phases of the Edgbaston stadium masterplan

Craig Flindall
COO Warwickshire County Cricket Club

OUR CLIENTS

client-image

WOO architects is proud to work on projects with our amazing clients and partners in the UK and all around the world.

Sport/Culture

  • International Olympic Committee
  • English and Wales Cricket Board
  • The Premier League
  • World Rugby
  • The Football Association
  • The Rugby Football Union
  • World Golf
  • Badminton World Federation
  • Professional Squash Association
  • AGES
  • Special Olympics GB
  • Sport England
  • HM Government - DIT
  • CONI
  • Azaerbaijan Football Federation Association
  • Formula E
  • Liverpool City Council
  • UCFB
  • Groupe Barriere Hotels
  • Soldier of Orange
  • Historic Royal Palaces
  • Bourne Leisure - Butlins
  • Edinburgh International Festival
  • Project Moonshot
  • Tower of London
  • DEFRA
  • HMRC
  • HS2

Clubs / Venues

Clubs / Venues

  • Warwickshire County Cricket Club
  • Wembley National Stadium Limited
  • Everton Football Club
  • Fulham Football Club
  • Nottingham Forest Football Club
  • Burnley Football Club
  • Twickenham Stadium
  • Coventry City Football Club
  • Liverpool Football Club
  • London Stadium
  • Lords Cricket Ground
  • Stockport County Football Club
  • Newcastle Falcons Rugby Union Club
  • Harlequins Rugby Union Club
  • Teddington Hockey Club
  • Glamorgan County Cricket Club
  • Aston Villa Football Club
  • Perth Optus Stadium
  • AFC Wimbledon
  • AFC Bournemouth
  • Derbyshire County Cricket Club
  • Tottenham Hotspur Football Club
  • Hamdan Sports Complex
  • Emirates Golf Course Dubai
  • Dubai Creek Golf Course

Events/Bids

Events/Bids

  • England 2015 Rugby World Cup
  • Japan 2019 Rugby World Cup
  • Tokyo 2020 Olympic Games Organising Committee
  • Paris 2024 Olympic Games Organising Committee
  • Glasgow 2018 European Games
  • Ashgabat AIMAG Games 2017
  • UEFA 2020 European Championships
  • UEFA 2022 Womens European Championships
  • London 2012 LOCOG
  • Omega Desert Classic Golf
  • BWF Super Series
  • PSA World Super Series
  • England 2019 Cricket World Cup
  • The Hundred
  • Boston 2024 Olympic Bid
  • Rome 2024 Olympic Bid
  • Liverpool 2022 Commonwealth Games Bid
  • Ireland 2023 Rugby World Cup Bid
  • Baku 2025 World Expo Bid
  • Milan Cortina 2026 Winter Olympic Bid
contact-image

Get in touch