We at wooarchitects have delivered a 3,500m sq contemporary exhibition building to house the BBC Earth Experience, which opened on 30th March 2023 in Earl’s Court London.
Designed in conjunction with ES Global Ltd for Mooneye Productions and Live Nation Entertainment , the immersive exhibition allows visitors to encounter original BBC Earth footage at scale. It uses state-of-the-art digital screen technology, accompanied by bespoke narration from Sir David Attenborough.
Built within the space of six months, the demountable nature of the building encapsulates the ethos of the BBC Earth Experience.
Materials used to create the space will be reused and recycled at the end of the exhibition, and reassembled into a building for another purpose.
While the structure is fully transformable, it has a feeling of permanence and presence needed to welcome visitors for the duration of two years to the Earl’s Court area.
Located on a meanwhile-use site, on part of the Earls Court Development Corporation land, wooarchitects has designed a solution which reflects the messages portrayed within the experience.
The approach to the building is planted with native species which will also be repurposed at the end of the exhibition. Clad with timber, the facade and canopy have been architecturally fashioned to act as a place-marking billboard and wayfinding for the experience.
Project Architect Celia Richardson : “There’s a responsibility to all architects to consider the value of what they’re designing when compared to the long-term health of our planet. This irony, and the pressure, wasn’t lost on us. Designing a fully demountable building gave us licence to explore materials that both house highest grade technology, but also to think creatively about its end-of-life.”